Understanding Our SEO Services & Process
100% :: If results are anything less, it’s wrong
At SearchEnvision, our SEO Consultants are Goal-Oriented and Results-Driven. No matter how large or small the client, we pride ourselves in giving 100% of ourselves, 100% of the time. All of our SEO Services are explained to you in detail and the SEO methodology used to deliver your high Search Engine Rankings are always 100% Transparent.
Keyword Research & Assignment
Keyword/ keyword phrase analysis is performed across all of the major search engines. We will optimize for the keywords that are most important to your business. We will also uncover some secondary keywords and phrases that are overlooked but have high potential to bring relevant customers to your web site. Our keyword analysis strategy will determine which keywords will bring the most search engine traffic and desired results. Our reverse metrics and competitive analysis also help deliver the best possible keywords.
Website SEO Strategy
We have a senior SEO consultant run a full analysis of your site to determine how you are currently being perceived by the Search Engines. This allows us to determine what needs to be optimized and what SEO techniques need to be applied. Based on their findings, the keyword research, and competitive analysis a strategy is created and is implemented by SearchEnvision
Custom 404 Page Development
Having a good 404 page means that if a visitor ever types in the wrong URL or goes to a broken link in your site that they will not be lost. The 404 page greets visitors that have ended up at a “dead end” in your site. Many opportunities are lost by not having a proper 404 page. We will create this for you or consult with your team on how to do this effectively.
On Page Optimization
We optimize all HTML code for maximum readability by search engines. Services include: Title Tags, Meta tags, Tags, Content, and Anchor Text. We may recommend that you have a re-write on your URL structure to make them more SEO friendly.
SEO Copywriting (For Article Syndications)
We will create pages of content in the form of articles with our copy write staff and syndicate these pages, across various article directories, on a monthly basis. This will allow for the building of targeted one-way links to your site.
Analytics and Webmaster Tools
If you do not already have it, SearchEnvision will implement analytics and a Google Webmaster account for your site. Analytics are a crucial piece to any online marketing campaign and help us remain accountable for our work. Google’s webmaster tools are an excellent resource for optimizing your site. It allows us to take a much deeper view into your site as Google sees it. If you already have these accounts SearchEnvision will require access to them in order to provide the best possible campaign for your site. We will also provide access to a proprietary tracking program where any member of your team will be able to access these monthly reports from the comfort of their personal computer.
XML Sitemap Creation
We build an optimized XML sitemap that will be viewed Google and Yahoo on a monthly basis. We will also add a sitemap command to your robots.txt file to direct the search engine spiders to your XML sitemap. This will allow your site to be indexed better.
LINKING SERVICES
Competitive Link Analysis
We will research your top competitor back link profile and find opportunities for you to solicit links. You will receive a comprehensive report of your competitors back link profile include number of inbound links, location of inbound links, Page Rank of the location of inbound links, and anchor text used. You will also receive a list of opportunities for you to solicit links based on our research.
Comprehensive Inbound Link Analysis
We will identify your overall strength of the inbound link profile, determine the most commonly used anchor text, find out what pages on your site have the highest link count, evaluate your Pagerank Distribution, and explore what types of links your site has. This report will help us determine the overall history and current picture of your inbound link profile, which will help us focus your inbound link campaign.
Blog Links
These links will come from posts created by the blogosphere. Each post will have two to three targeted keyword links, linking back to the appropriate landing pages of your site. These links are powerful and natural inbound links that will not only benefit your search engine rankings but will also help create buzz.
Internet Press Release Distribution
Distributing optimized press releases through a reputable online PR company are a helpful way to get buzz from potential customers, as well as search engine spiders. We will optimize and submit your written press releases throughout your contract in order to achieve very natural back (inbound) links to your website
Article Submissions
Article submissions are another way to get valuable inbound (back) links to your website in a very natural fashion. We will submit our professionally written articles to no less than 50 online article directories per submission. Each article submitted will provide 150 targeted keyword links to your site.
Directory Submissions
Getting your site listed in strong directories is a great way to get well-ranked pages and high authority directory websites linking to your site (a one way inbound link at that). We submit your website to multiple directories, creating many relevant and targeted inbound links for your site. Another benefit of this service is that people still use directories to find business so you have the potential to gain direct traffic from directories.
Local Directory Submissions
In addition to getting submitted to the large directories, you will also get submitted to all of the major local search engines, which cover 90% of the online local market. This is a great way to get local buyers to contact you or come into your retail store.
CONSULTING & SUPPORT SERVICES
Dedicated Client Manager Support
Our team is always here to answer questions regarding your campaign or to provide technical support. You receive unlimited support and communication from your Client Manager and Tech Support via email and phone support.
