SEO Copywriting
SearchEnvision’s content writers can work with your company to either optimize and implement existing content and articles on your site to ensure maximum Search Engine and visitor readability, or work with you to create new content or articles for use on your site, or as part of our Article Marketing services to aggregate back links. Every piece of content created by SearchEnvision will be sent to the client for approval before distributed on the web.
We follow industry standard guidelines for SEO content development and write with SEO in mind to partner readability with accessibility including:
- One or Two Keywords in Title
- One or Two Keywords in H1 tag
- Targeted Keyword in first 50 characters of content (after H1 tag)
- Keyword repeats to measure 3% to 5% keyword density ratio and 15% to 25% text to code ratio (450-550 words total in articles)
Whether content writing is done as part of a client campaign or as a separate campaign in of its own, SearchEnvision strives for perfection and delivers upon that promise.
Our process provides a detailed strategy that focuses on writing quality content with SEO in mind.
Inclusion of the keyword phrase in your first 50 words (not counting H1 tags)
Many search engines pay more attention to the first 50 words on your page than to the rest of your content, so make sure that you’ve included your keywords at least once within the first 50 words (not including your headings).
Inclusion of your keyword phrase at least once every 100 words in the text of your page. (Keyword density at least 2%)
The recommendation is somewhere between a 2% and 5% keyword density. Don’t go any higher than this, or your site will look like a spam site to the search engines, and may be penalized. You can analyze the keyword density of a page using Firefox plugins such as SEO Quake or SEO4Firefox.
Text to Code Ratio is an important metric to measure the amount of code used to serve up the text related to the page. The proper Text to Code ratio is 15%+. Again, this can be measured using Firefox plugins as well as free web SEO tools.
For more information or to view samples of our content development, email us at sales@SearchEnvision.com or call 347.738.3252
