Building a strong online presence for your 
business requires playing both offense and defense. SearchEnvision has a variety of online reputation management (ORM) tools and services to help you beat the competition by ensuring a strong and positive brand reputation and presence in search engines.
We have the capabilities to mobilize a massive effort to promote a positive online presence for your company. Or conversely, we can engage in “damage control” to combat any negative press, blogs or reviews about your brand that might pop up in search engine queries.
Why is online brand reputation management crucial?
The answer is simple: your brand’s online reputation is your first impression to potential leads or clients. And first impressions count a lot on the Web. Studies demonstrate that web surfers have notoriously short attention spans. If you fail to capture someone’s attention – or, worse, if you’re pegged with a negative association off the bat – odds are you won’t get a second chance to make your case.
But what if you operate a top shelf website and/or boast a thriving brick and mortar presence? Surely these substantive positives will shine through and combat the negatives engendered by poor search engine reputation management (SERM), right? In theory it should. But the reality is that your Internet reputation management matters. The statistics on this subject are staggering. An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise. Furthermore, data shows that first impressions on the Internet may be extremely sticky. In other words, once your company or brand has been tainted with negative associations via the search engines, your online reputation management strategy may be hobbled, perhaps fatally.
The good news is that you can draw on SearchEnvision’s experience with all manners of brand reputation management challenges. We deliver competent, honest, time-tested solutions, and we’ll custom tailor our approach to make sure you get the maximum visibility for your efforts. Whether you’re scrambling to squelch quick moving and potentially scandalous online publicity by a rogue blogger or you’re desperately vying for visibility in a competitive search sector, we’ll leverage our strengths to deliver results.
What WE can do for YOU
Think of international online reputation management as architecture. An architect doesn’t simply throw up slabs of material and hope to end up with a solid building that can withstand the elements. They begin by crafting a blueprint – a diagram – that’s based intimately on the needs of the client and the demands of the landscape. Only once that blueprint checks out on paper do they order the concrete mix. Our online reputation management approach begins with a deep examination of your end goals (financial and otherwise) as well as a survey of the “search engine landscape” on which you’ll be competing. Only then do we design and build an approach to make you visible using our aforementioned technology.
Combating Negative Results
Our most potent defensive technique involves ranking positive search engine results to push down the rankings of your negative results. Let’s say, for instance, that an unsatisfied customer posted a ranting review of your service on a blog and now this blog comes up on Google’s top 20 results whenever someone searches your company’s name. We have the capability to “blow out” that negative review from Google’s top 20 by creating original positive content and promoting existing positive content about your company to outrank the bad post. Of course, such an approach doesn’t always work – or it may be prohibitively expensive. Fortunately, we have a wide and varied slate of online reputation management strategies and we can also draw upon our experiences with all types of international online reputation management issues.
As you can imagine, all clients and case studies differ in terms of what approach must be taken in order to either combat these negative press results, or prevent them from happening. There are multiple factors that come into play when talking about Online Reputation Management, therefore we cannot offer a standard, “off the shelf” package that will place every company in the same category.
Contact SearchEnvision today and our Reputation Consultants will take a look at your company or individual Online needs, and put together a fully customized approach to solving the problem. We strive to meet each and every one of your reputation problems with a fully transparent, affordable solution that works in a time effective manner. Give us a call at 347.738.3252 right now, or simply fill out the Online Reputation Management Contact Form.
